Most people do not have access to good-quality mattresses due to the high cost. At the same time, mattresses are not normally recycled due to the high processing cost. To address these issues, “nornnorn” was launched as the world’s first mattress rental platform based on the circular economy concept. The platform offers consumers access to high-quality mattresses for a monthly rental fee rather than a one-time payment. The platform also reduces the volume of waste by recycling used mattresses at the end of the rental period.