This innovative cat litter is made from 100% cassava, a plant rich in starch and natural fiber, using a pregelatinization technique to adjust the molecular structure of the starch. The technique reduces the number of steps in the production process and the need for polymer additives, keeping the overall production cost low. The product helps add value to cassava, an important economic crop in Thailand, and substitutes imports of cat litter. Hide & Seek is up to 3.5 times more effective at absorbing cat waste than other products and does not cause health problems for pets. It is a naturally biodegradable and environmentally friendly product that does not create any solid waste.