The Government Savings Bank (GSB) is a state enterprise providing comprehensive financial services (Universal SFIs), has the goal to be the “Social Bank” for developing low income people and Thai entrepreneurs to create the growth of the country with stability. GSB employs digital technology to drive corporate innovation and support the transformation of the organization for a digital society. The bank has allocated a budget for innovation to develop financial products, while the digital banking team seeks business opportunities based on market data analysis and social context, including the process and creation of an “Innovation portfolio” that linked to the main business strategy to ensure sustainable development.